WOMEN FROM 15 TO 50: YOUR HORMONES HOLD THE SECRET TO HAPPY HOLIDAY SHOPPING!
Dateline: November 17, 2005 ... New York, NY
Contact Name: Jennifer Baxter
Contact Phone: 212-987-4460
E-mail: JenBaxter@Hormonology.info
Web Address: http://www.hormonology.info
Gabrielle Lichterman, founder of Hormonology, the hormone horoscope,
and author of 28 DAYS: WHAT YOUR CYCLE REVEALS ABOUT YOUR
LOVE LIFE, MOODS, AND POTENTIAL, presents the "Hormonology Guide to Holiday
Shopping" for women 15 to 50.
NEW YORK, NY - November 17, 2005 From the traffic and long lines to
the crowds and credit card bills, holiday shopping has become
synonymous with high stress. No wonder a Gallup Poll shows that six
out of ten women would rather skip shopping for the holidays
altogether!
Now there’s good news for gals: Your hormone cycle holds the secret to
having a happy holiday shopping experience! “When you plan your
holiday shopping according to the ups and downs of your monthly
hormone cycle, you can make it a lot less stressful and way more fun.
It can even help save you money,” says Gabrielle Lichterman, founder
of Hormonology, the hormone horoscope, and author of the ground-
breaking book 28 DAYS: WHAT YOUR CYCLE REVEALS ABOUT YOUR LOVE LIFE,
MOODS, AND POTENTIAL (Adams Media, May 2005).
The reason? "Your hormones - specifically estrogen, testosterone and
progesterone - have a powerful impact every day on all aspects of your
holiday shopping experience including your mood, patience, energy,
stamina and how much money you'll be spending or saving," Lichterman
states. "When you know how your hormones affect you every day, you
know in advance what your day will be like, so you can plan your
holiday shopping trips accordingly."
The following is the "Hormonology Guide to Holiday Shopping" for
women from 15 to 50 who want a happier holiday shopping experience
this year:
Hormonology Guide to Holiday Shopping
Day 1 (first day of menstruation) to Day 3
Boost your holiday shopping cheer by heading to... Neighborhood
shops and craft stores
Estrogen and testosterone are at low levels, and that has you
preferring to stick close to home and familiar surroundings.
This means you'll be happiest doing your holiday shopping at
neighborhood boutiques and your favorite mom-and-pop shops.
Low estrogen also has you feeling creative, so it's a perfect
time to pick out craft supplies for homemade presents as well
as artsy gifts, such as jewelry, stationery and home décor.
Save money on these days by... Resisting the pull of small
impulse items - such as toys, candy or gadgets - that aren't on
your holiday shopping list. Rising testosterone is making you
more susceptible to impulsive purchases on these days.
Day 4 to Day 10
Boost your holiday shopping cheer by heading to... The mall
Estrogen and testosterone rise to levels that give you lots of
energy, endurance and optimism and put you in an upbeat mood -
all traits that will help you brave the mega-crowds, extra-
long lines and overworked salespeople at the mall with
patience and high holiday spirits.
Save money on these days... Looking for bargains and
comparison shopping, which you're a whiz at now that rising
hormones are highlighting your logical left brain.
Day 11 to Day 13
Boost your holiday shopping cheer by heading for... Stores that
are new or far away
Estrogen and testosterone peak and that's got you feeling
curious, adventurous, energetic and in the mood to travel. So
you're happiest when exploring a store you've never visited
before or hitting the highway for a shop that's a long
distance from home.
Save money on these days by... Checking your bank balance
before purchasing big-ticket items. Peaking hormones make you
feel over-confident about your finances, which could make you
feel like you've got more money to spend than you really do.
Ovulation (Day 14 in a typical cycle) to Day 22
Boost your holiday shopping cheer by heading for... One-stop shops
Sedating progesterone rises and that's sapping you of energy
and endurance, which makes you tire out more quickly than in
previous days. So you're happiest doing your holiday shopping
at department stores, like Sears and JC Penny, or mass
merchandisers, like Target and Costco, which have many
different types of items all under one roof, enabling you to
get more gift buying done in less time.
Save money on these days by... Not getting suckered by a cute
face. Progesterone makes you more susceptible to buying
anything that uses adorable images of babies, puppies and
other cuddly creatures to entice you.
Day 23 to the end of your cycle
Boost your holiday shopping cheer by heading for... The
Internet, catalogues and home shopping channels
During these premenstrual days, estrogen, testosterone and
progesterone plunge and they're taking your patience with
jostling crowds, congested traffic and pushy salespeople down
with them. This makes you happiest shopping from the comfort
of your own home.
Save money on these days by... Sticking to a budget for gifts
for yourself. Descending hormones are likely making you achy
and blue and that's giving you the urge to do more "medicinal
shopping" for yourself than holiday shopping for the loved
ones on your list.
About Hormonology
Hormonology is a daily horoscope based on the ups and downs of your
hormone cycle. The brainchild of Manhattan-based veteran health
journalist Gabrielle Lichterman, Hormonology is based on scientific
research and is the newest, most accurate way to predict your day and
plan your life.
28 DAYS, which is available in bookstores everywhere, is the first
in a series of Hormonology books. Future Hormonology books will
include hormone horoscopes for men, pregnant women, teens and
menopausal women as well as "The Hormonology Diet", which enabled
Lichterman lose to 37 pounds in just 24 weeks.
About the Author
Gabrielle Lichterman has been featured from coast to coast on radio,
TV and in dozens of major publications including "Glamour", "Redbook",
"Family Circle", "Women's Health" and "Teen". 28 DAYS is currently
being translated for publication in Japan and Italy.
To learn more about Gabrielle Lichterman, Hormonology or 28 DAYS,
visit http://www.hormonology.info.
PLEASE NOTE: The Hormonology Guide to Holiday Shopping may be
reprinted. Please credit Gabrielle Lichterman, founder of Hormonology,
the hormone horoscope, and author of "28 Days: What Your Cycle Reveals
about Your Love Life, Moods, and Potential".
For further information or to request an interview with the author,
please contact:
Jennifer Baxter, publicity assistant
Phone: 212-987-4460
Email: JenBaxter@Hormonology.info
or
Gabrielle Lichterman, founder, Hormonology
Phone: 212-987-4460
Email: Gabrielle@Hormonology.info
Add this page to
 Blink
 Del.icio.us
 Digg
 Furl
 Google
 Simpy
 Spurl
 Y! MyWeb
Got Internet
Marketing?
Write
Press Releases | Press
Releases | PR
Strategy
|
